Finding your niche within a niche - Michaela Taylor explains

Over the years, memobottle has had the privilege of collaborating with Michaela Taylor, a gifted creator and photographer from the vibrant city of Melbourne.

We’ve watched her build a name for her unique brand of photography where she’s known for creating minimalist scenes with dynamic compositions, clean lines, and aspirational qualities. Her style aligns seamlessly with the memobottle aesthetic, making her our go-to photographer for 5 years now. If you've followed our journey, chances are you've encountered her awe-inspiring work across our socials and website.

More recently, we’ve seen her dive headfirst into a career as a content creator, sharing her fitness and wellness journey in a format that we find refreshingly wholesome. 

Having found her niche not once, but twice, we wanted to quiz Michaela about the secret to breaking new ground in crowded spaces like photography and content creation. We explore her diverse passions and gain valuable insights on how to find your own path and - more importantly - stay on it. Join us as we explore the world through Michaela's lens.

 Behind the scenes at our latest shoot with Michaela 

We’ve had the absolute pleasure of shooting with you for 5 years now. When and how did you get started with photography? How has it changed for you since? 

I started taking photos during high school as a hobby. I loved arranging aesthetically pleasing flat-lays, styling objects, and capturing the corners of my favourite cafes. If you scroll all the way to the bottom of my page, my style has evolved from desaturated, ultra-bright images shot and edited on my iPhone to now DSLR images, edited in Lightroom in a refined, balanced style. 

The most recent change I’ve seen in my work is a shift from solely photography, to now offering videography with my packages. With the shift of focus to reels over the years, many of my existing clients are requesting video-based content. I’ve enjoyed the challenge of bringing my existing minimalist style to life with videography and starting from scratch with a new skill.

Over this time, we’ve seen you develop a strong and consistent style. How do you balance your growth as a creative while maintaining the consistency you’re known for in your work? 

Establishing a strong mission statement is imperative to achieving consistent, distinct work and clientele. I’ve always come back to the statement “less is more”; it