No more discounts – for good*

Bad for business, bad for the world

Every Black Friday it’s a race to the bottom for retailers, especially online. In an almost universal game of monkey see, monkey do, brands feel the need to offer big discounts in order to remain relevant and participate in the silly season. 

This approach puts an unnecessary strain on businesses by cutting into margin, causing stock outages, and creating tension with physical retailers. We know this because we’ve been there.

Unfortunately, this has the effect of inflating regular prices to allow for discounting, and promotes cost cutting that prevents businesses from being able to create the positive impact and experiences that we expect of them. 

Zoom out a bit and it’s clear to see that the discount frenzy drives our culture of overconsumption - pressuring consumers to buy things they don’t need. You’re not scoring a bargain when buying something you wouldn’t otherwise have bought.

The truth is that despite being an effective i