“Beautiful things don’t ask for attention.”

- James Thurber.

  

How do you bring a beautiful concept to life?  We caught up with fellow Melbournians Rex Kuo and Charles Ng, a Pharmacist, and a Product Designer, who are the co-founders at Orbitkey. The Melbourne duo shed some light into the world of design, product creation, starting a company in the digital age and taking an idea from Kickstarter to the world.


Tell us about your design process? How do you come up with new ideas and refine them?

Charles: We are constantly looking for better ways to do things. We usually draw inspiration by observing how others operate and interact with their surroundings. The design process usually involves a few cycles of prototyping, user testing and refinement until we end up with something that works really well.
 

 

Charles: I carry my notebook everywhere I go because I hand sketch a lot of my ideas in it. I find that it works best when I’m trying to visualise my ideas. It’s the most natural thing for me. Digital tools have their place though - I tend to jump back and forth between hand sketching and digital tools during the development and refinement stage.

 


 

 

Is it fair to say that you wouldn’t be standing here without crowd funding?
Do you think there is a formula to a killer campaign?

Rex: If there wasn’t crowdfunding, we would have still probably found another way of launching our ideas, but we really think it’s helped us get to where we are right now in a much shorter time. For us, a Killer Campaign = Unique Product + Great Video + Great Photography + Engaging and Transparent Communication. Of course, we could list another million things to consider but we believe they are the main components of our formula. Lastly, sharing the idea with others and involving as many people as possible really early in the process also helped us immensely.

 

 

 Image: Orbitkey Founders Charles Ng and Rex Kuo.

 

How different are your thoughts now about the pathway to market than
what they were before you went ahead with the idea?

Rex: Before we launched our campaign, we honestly didn’t plan how we were going to grow the brand or how to bring it to market. It was meant to be one of our side projects while we continued our 9-5 jobs. A lot of the opportunities came naturally as we went, and