Tucked in the side streets of bohemian Södermalm in Stockholm lies the thoughtfully curated and humble design store, K17. Filled with handpicked design pieces from around the world, pre-loved clothing and most of all, personality.

In this edition of Design Purveyor we caught up with Pelle Carlberg, K17 Owner, who taught us a thing or two about musical creativity, being a father and hosting intimate live performances on the shop floor.

Design Purveyor: Pelle Carlberg
Store: K17
Locations: Stockholm, Sweden.

Image: Pelle Carlberg (K17 Owner).
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- What inspired you to open a design store? What sort of products do you select for your design store and why?
Besides the music, I have always had a close relation with aesthetics, design and clothing. To use an old cliché, I guess you can say that they all go hand in hand and are different branches on the same tree. 
I ONLY select garments and items etc that I truly like. It’s a naive way of doing business, but it’s the only way I can do it. 
 
- We’ve just discovered that you’re also a musician. Are you still performing and writing, while running your design store? What sort of gigs? Where do you get your inspiration from? 
I have been writing songs for more than thirty years now. I had no other income than the music related between 1999 and 2012, while I was touring the world (basically everywhere but Australia). At the moment I don’t play as much as I want to, but I still write a lot, mainly lyrics, because I don’t have enough time to create the music. 
I have done a few shows, festivals mainly, since I bought the store. I still have a small, but reliant audience in particularly Germany, Spain and some parts of Asia. 
My inspiration comes from ordinary life, little mishaps, unfairness, feminism and Morrissey. 
 
- You have a reoccurring event at your store "unplugged for real." Can you tell us more about it?
Well, if you can’t come to the mountain, the mountain will have to come to you! I have done quite a few ”living room” shows over the years, and I have always loved the intimacy and nakedness of totally unamplified music. The kind of atmosphere created when you can basically hear a needle drop to the floor is pretty far away from performing in a football stadium. Then of course, all my friends are musicians, so it’s easy to make the bookings. 
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